After the winners collect their medals and the closing ceremony brings the Paris Olympics to an end, both young and old will be inspired by memories from the games for years to come. Sports charities will hope to build on this legacy to further their causes, helping spread the joy of sport to create healthier, more inclusive societies.
Statistics indicate that 1/3 men and 1/2 women in the UK are not sufficiently active, increasing their risk of chronic diseases like cardiovascular ailments, diabetes, and cancer. Additionally, social inequalities prevent many individuals, especially those from marginalised communities, from accessing sports resources.
Why are Sports Charities Important?
Sports Charities dedicate their efforts to various initiatives that promote physical activity, improve mental well-being, and enhance social inclusion. They provide necessary resources such as equipment, facilities, and training to underserved communities, ensuring equal access to sports. By running educational campaigns, they raise awareness about the benefits of physical activity and advocate for policy changes to foster a more inclusive environment. In this way, sports charities bridge gaps and break down barriers, driving positive social change.
Businesses Supporting Sports Charities
Sports Direct has long supported various sports-related charitable initiatives. Their collaboration with SportsAid, where they raised funds through in-store promotions and customer donations, generated substantial financial support for young athletes but also highlighted the importance of nurturing young sports talent.
Here are a few of the best Sports charities to support:
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United Through Sport
United Through Sport is a charity dedicated to transforming lives through sport. They improve education, raise health awareness and build life-skills in young people from disadvantaged communities from around the world.
Impact: Delivered through their Mass Participation and School of Excellence programmes, they are working with more than 50,000 children.
Sported
Founded in 2008, Sported is a UK charity dedicated to empowering community sports groups. Their mission is to harness the power of sport and physical activity to address issues like social isolation, inequality, and inactivity. They provide free support in governance, fundraising, and marketing to ensure these groups thrive.
Impact: Sported has aided over 3,000 community groups, benefiting more than half a million young people.
Right to Play
Established in 2000 and based in Toronto, Canada, Right to Play operates in over 15 countries. Their programs focus on using play to protect, educate, and empower children, promoting health, education, child protection, and peaceful communities.
Impact: Right to Play reaches 1.9 million children weekly, helping them stay in school and lead healthier lives.
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Street League
Street League, founded in 2001 and headquartered in London, engages 16-24-year-olds who are not in education, employment, or training through football and dance. Their programs combine sports with employability workshops, aiding participants in gaining the skills and confidence to secure jobs or return to education.
Impact: Street League has helped over 5,000 young people find employment or further their education.
Women's Sport Trust
Established in 2012 and based in London, the Women's Sport Trust aims to elevate the visibility and impact of women’s sports through campaigns, partnerships, and advocacy. Their goal is to create a level playing field where women’s sports are equally valued and visible.
Impact: Their efforts have significantly increased media coverage and public interest in women’s sports.
Coaches Across Continents
Founded in 2008 and headquartered in the US, Coaches Across Continents uses sport to address social issues in over 60 countries. Their programs focus on education, health, gender equality, and peacebuilding, employing sport as a tool for social change.
Impact: They have educated over 16 million children in life skills through sports.
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Magic Bus
Magic Bus, founded in 1999 and based in Mumbai, India, uses sports to support children and young people living in poverty. Their initiatives focus on education, health, gender equality, and livelihood, guiding participants from childhood to livelihood.
Impact: Magic Bus has positively influenced the lives of over one million children and youth.
Beyond Sport
Established in 2009 and headquartered in London, Beyond Sport supports, promotes, and celebrates the use of sport to address social issues worldwide. They offer consultancy, awards, and networking opportunities to help sports organizations maximize their impact.
Impact: Beyond Sport has supported over 300 projects in more than 50 countries.
Laureus Sport for Good Foundation
Laureus Sport for Good Foundation, established in 2000 and based in London, leverages the power of sport to combat violence, discrimination, and disadvantage. Operating in over 40 countries, their initiatives focus on health, education, gender equality, employability, inclusive society, and peaceful coexistence. By supporting local projects, Laureus aims to enhance the lives of young people and their communities.
Impact: Laureus has facilitated over 250 programs globally, impacting more than six million children and young people.
The Change Foundation
Founded in 1981 and based in London, The Change Foundation uses sport to transform the lives of marginalized and at-risk young people. Their programs focus on social inclusion, education, and employment, using innovative sports initiatives to engage and inspire.
Impact: They have supported over 250,000 young people in gaining confidence and skills through their programs.
Supporting these sports charities not only addresses critical global issues but also aligns your business with positive social impact, strengthening your connection with customers and the community. Consider partnering with these impactful organizations to make a difference today.
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