Full Power Cacao x Yoga Stops Traffic
- Virtue
- Mar 31
- 3 min read
Full Power Cacao is a UK-based company founded by Liam Browne in 2012 after his transformative experience with the "Chocolate Shaman" in Guatemala. The company offers ceremonial-grade cacao sourced from Venezuelan family farmers participating in the "PLAN MÁS CACAO" project, which aims to enhance their quality of life through sustainable agriculture.
The company emphasizes the health and spiritual benefits of cacao, highlighting its rich antioxidant content, potential to improve heart health, mood enhancement, cognitive function, and support for weight management. In addition to selling cacao products, Full Power Cacao provides resources such as recipes for incorporating cacao into daily routines and hosts cacao ceremonies in the UK, designed to facilitate meditation, healing, and personal transformation.
Full Power Cacao on Dragons Den
In 2024, Full Power Cacao gained significant attention after appearing on the BBC's Dragons' Den. Liam Browne's engaging pitch and the product's unique appeal led to a three-way investment deal: Steven Bartlett and Peter Jones each invested £20,000 for a combined 20% equity, while guest dragon Gary Neville contributed £10,000 for a 5% stake. This partnership aimed to propel ceremonial cacao into the mainstream market.
For a glimpse into their Dragons' Den appearance, you can watch the following video:
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Full Power Cacao x Yoga Stops Traffick
Yoga Stops Traffick unites yoga practitioners worldwide to raise awareness and funds for the rescue and rehabilitation of trafficking survivors in South India. The organization has raised over £250,000 since 2010 to support the Odanadi Seva Trust, which provides a safe haven for survivors of human trafficking, sexual exploitation, slavery, and domestic abuse.
Via Virtue, Full Power Cacao teamed up with Yoga Stops Traffick to raise both donations and awareness for their cause. In addition to a sizeable donation, Full Power Cacao used Virtue's customer giving and round-up functions to allow their customers to directly donate to this great cause!
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