Early Rider is a UK-based company that specializes in designing high-quality, lightweight, and innovative bikes for children, emphasizing adventure, independence, and skill development. Founded by Andy Loveland, the company originated with a mission to instill a love for exploration and outdoor activities in children, starting with bikes as the ideal tool for fostering confidence and mobility. The company is passionate about sustainability and creating products that inspire kids to engage with the natural world.
This Black Friday, they're running their "Black Rideday" campaign, encouraging their customers to enjoy the great outdoors instead of being inside. In tandem with their outdoors campaign, they're also donating from store sales to Virtue's Impact Partners. Their sales are helping remove plastic, plant trees and supply children in need with meals via Virtue.
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Participants in the entertaining and chaotic basketball game basket random engage in erratic, random contests that are full of hilarious moments and crazy physics.