The 8 Best Shopify Apps to Improve Customer Conversion Rates
- Virtue
- 7 days ago
- 4 min read
In the competitive world of e-commerce, increasing customer conversion rates is critical for growth and profitability.
Shopify apps are designed to enhance the online shopping experience, offering everything from personalized customer journeys and reviews to urgency tactics and post-purchase engagement. These tools help address drop-offs in the sales funnel, improve customer trust, and boost overall store performance. In fact, some Shopify merchants have seen up to a 19% increase in conversions just by integrating the right app tools into their stores.
The Best Shopify Apps to Improve Customer Conversion Rates
1. Virtue Impact
Turn purchases into positive impact by supporting global charities.
Key Features:
Enable donations at checkout or from store profits
Connect with over 60,000 vetted charities worldwide
Display real-time impact tracking and reporting
Customize donation prompts to match your brand tone
Improve brand trust through visible purpose-driven actions
How it Improves Conversion Rates: Virtue Impact taps into consumer desire to support causes they care about. By adding a social good layer to purchases, it builds emotional connections and drives higher engagement. Purpose-driven commerce increases trust and customer satisfaction, which leads to improved conversion and retention.
Shopify App Rating: ★ 5.0 out of 5 stars
2. Junip – Product Reviews & UGC
Collect and showcase customer reviews and photos to build trust.
Key Features:
Customizable, branded review forms
Automated review request emails
Easy integration with Shopify and other tools
How it Improves Conversion Rates: Authentic user-generated content serves as powerful social proof, helping hesitant shoppers feel more confident in their decisions. Brands like OLIPOP have seen a 19% increase in conversions using Junip.
Shopify App Rating: ★ 4.9 out of 5 stars
Check out some great causes to donate to
3. Smile: Rewards & Loyalty
Reward repeat purchases with points and referral incentives.
Key Features:
Points-based loyalty systems
Referral rewards
VIP customer tiers
How it Improves Conversion Rates: Loyalty programs incentivize repeat purchases and deepen customer relationships, resulting in higher lifetime value and conversions.
Shopify App Rating: ★ 4.8 out of 5 stars
4. Plug In SEO
Optimize your store’s search visibility to attract more traffic.
Key Features:
SEO health check automation
Bulk editing for meta data
Structured data support
How it Improves Conversion Rates: Improved visibility leads to more qualified traffic, while optimized content enhances user experience, encouraging more conversions.
Shopify App Rating: ★ 4.7 out of 5 stars
5. Yotpo: Product Reviews & UGC
Drive trust through customer content and visual reviews.
Key Features:
Photo and video reviews
On-site widgets
Social sharing and marketing integrations
How it Improves Conversion Rates: Seeing real-life customer experiences increases confidence and speeds up decision-making, especially for new customers.
Shopify App Rating: ★ 4.9 out of 5 stars
Check out some great causes to donate to
6. ReConvert Post Purchase Upsell
Maximize revenue from your thank-you page with smart upsells.
Key Features:
Fully customizable thank-you pages
One-click upsell and cross-sell tools
Post-purchase surveys and birthday collectors
How it Improves Conversion Rates: Capitalize on high-intent moments right after a purchase to drive additional sales and increase average order value.
Shopify App Rating: ★ 4.9 out of 5 stars
7. Privy – Pop Ups, Email, & SMS
Convert more visitors with exit popups and personalized marketing.
Key Features:
Exit-intent popups
Email capture forms and automation
Integrated SMS marketing
How it Improves Conversion Rates: Capturing emails and re-engaging users through targeted messaging helps recover potential lost sales and keeps users moving through the funnel.
Shopify App Rating: ★ 4.6 out of 5 stars
Check out some great causes to donate to
8. Nudgify
Add urgency and social proof with real-time notifications.
Key Features:
Sales popups
Stock level alerts
Visitor behavior nudges
How it Improves Conversion Rates: Creating a sense of urgency and showing live activity builds trust and motivates users to take action quickly.
Shopify App Rating: ★ 4.8 out of 5 stars
Need help picking the right conversion-boosting tools for your store? Let me know your business goals and I can recommend the perfect combo.
Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising app for eCommerce brands built on Shopify, WooCommerce and Magento. Choose from over 40,000 Causes!
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