The 7 Best Shopify Apps for Cause-related Marketing
- Virtue
- Apr 8
- 5 min read
Updated: 6 days ago
Cause-related marketing campaigns offer businesses a powerful strategy to align with social or environmental causes, fostering a positive brand image and driving customer engagement. According to a study by Cone Communications, 91% of consumers are more likely to purchase from companies that support relevant social or environmental issues. Furthermore, 89% of executives acknowledge that companies leading with purpose have a competitive advantage in today's marketplace. (Amra and Elma LLCgivz.com)
Shopify provides a suite of applications designed to facilitate effective cause-related marketing campaigns. These apps enable businesses to seamlessly integrate charitable initiatives into their operations, such as donating a portion of sales, allowing customer donations at checkout, and tracking the impact of these contributions. Implementing such tools has been shown to increase customer lifetime value by up to 36% and improve retention rates by 51%. (Labyrinth, Inc.)
KUVRD's Viva Viva Campaign with Virtue Impact
KUVRD, a sustainable fashion brand, exemplifies the successful use of Virtue Impact in their cause-related marketing efforts.
Through their "Viva Viva" campaign, KUVRD partnered with Virtue to donate a portion of each sale to environmental conservation projects. This initiative not only contributed to significant environmental efforts but also resonated with eco-conscious consumers, enhancing brand loyalty and increasing sales. (Virtue)
Top Shopify Apps for Cause-Related Marketing Campaigns
1. Virtue
Empower your store to support over 60,000 global charities seamlessly.
Virtue Impact enables e-commerce brands to integrate charitable giving directly into their sales process. By allowing donations at checkout or from store profits, businesses can support causes that align with their values and resonate with their customers. This fosters a sense of community and purpose, enhancing customer engagement and loyalty.
Key Features:
Access to a vast network of over 60,000 charities worldwide.
Options for store giving and customer donations.
Real-time impact tracking and reporting.
Customizable donation prompts to align with brand messaging.
Enhances brand trust through visible support of social causes.
Shopify App Store Rating: 4.8 out of 5 stars.
Check out some great causes to donate to
2. Shop for Good by DailyKarma
Integrate multiple give-back campaigns effortlessly.
Shop for Good allows merchants to run various types of donation campaigns, including round-up donations, percentage of sales, and donation tiers. This flexibility enables brands to choose the giving strategy that best fits their business model and customer base.
Key Features:
Seven different types of give-back campaigns.
Incentivizes customers with charitable contributions.
Seamless integration with Shopify's checkout process.
Comprehensive tracking of all charitable initiatives.
Shopify App Store Rating: 4.9 out of 5 stars.
3. Give & Grow by Pledge
Add charitable donations to your store in minutes.
Give & Grow simplifies the process of incorporating donations into your e-commerce platform. It offers options like round-up at checkout and product proceeds, allowing businesses to support verified nonprofits globally.
Key Features:
Quick setup for various donation methods.
Access to a database of verified nonprofits.
Clear donation tracking and reporting.
Ensures 100% of donations reach the selected nonprofits.
Shopify App Store Rating: 3.8 out of 5 stars.
Check out some great causes to donate to
4. ShoppingGives – Donation App
Connect commerce with causes effortlessly.
ShoppingGives offers a fully managed donation process, enabling brands to support causes without the administrative burden. It provides actionable data to personalize marketing and enhance customer relationships.
Key Features:
End-to-end donation management.
Compliance with regulation requirements.
Omnichannel giving experiences, including online and offline with Shopify POS.
Customization of donation amounts and exclusions by product SKU and variant.
Shopify App Store Rating: 4.5 out of 5 stars.
5. W3 Share The Love
Empower customers to choose causes they care about.
W3 Share The Love allows businesses to create a list of supported causes, giving customers the option to select which cause their purchase will benefit. This personalization enhances customer engagement and satisfaction.
Key Features:
Customizable list of supported causes.
Integration with the checkout process for customer selection.
Strengthens brand loyalty through shared values.
Easy setup and management within Shopify.
Shopify App Store Rating: 4.8 out of 5 stars.
Check out some great causes to donate to
6. Crowdfunder: Pre‑Order Promos
Launch pre-order and fundraising campaigns seamlessly.
Crowdfunder enables businesses to run pre-order campaigns or raise funds for specific causes directly through their Shopify store. This tool is ideal for limited product releases or supporting charitable projects.
Key Features:
Control over the entire crowdfunding process.
Designed to work with the latest Shopify themes.Orders and payments processed through your store.
Shopify App Store Rating: 4.4 out of 5 stars.
7. Easy Donation by Zestard
Let customers add donations to their order with ease.
Easy Donation makes it simple for eCommerce brands to add a donation widget anywhere on their Shopify store—from the homepage to the cart page. Customers can easily contribute to causes during checkout, helping brands engage their community and support nonprofits. It’s perfect for campaigns tied to global events, seasonal giving, or ongoing partnerships with specific charities.
Key Features:
Add donation options site-wide (home, product, cart, etc.)
Customizable donation amounts and messages
Supports multiple donation campaigns at once
Track donation analytics and manage impact
Shopify App Store Rating: ★ 4.3 out of 5 stars Cause-related marketing isn’t just good for the world—it’s also great for business. Shopify apps like Virtue Impact and others make it easy to integrate meaningful campaigns that resonate with today’s socially conscious consumers. From donations at checkout to full-scale crowdfunding efforts, these tools allow brands to build stronger relationships, drive conversions, and stand out in an increasingly values-driven market.
Whether you're launching your first social impact campaign or scaling an existing one, these Shopify apps can help you turn your brand into a force for good—and growth.
Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising app for eCommerce brands built on Shopify, WooCommerce and Magento. Choose from over 40,000 Causes!
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