One of the best ways brands can show their commitment to high social and environmental standards is through achieving B Corp certification. Certified B Corps are committed to balancing profit with purpose, aiming to create positive impacts for workers, communities, and the environment.
To achieve this certification, companies must undergo a rigorous assessment and meet criteria across various areas such as governance, sustainability, and employee welfare. The movement promotes using business as a force for good, advocating for ethical practices and long-term societal benefits.
At Virtue, we work with several B Corps to help them reach the high standards the certification sets, especially when it comes to charitable contributions and mitigating their environmental impact. Companies are assessed on their charitable donations, so our store and customer giving options allow businesses to seamlessly donate from store profits and encourage customer donations.
Additionally, as businesses must measure, manage, and reduce their carbon footprint, Virtue allows the direct purchasing of certified Carbon Offsets as well as offsetting carbon from store giving.
We've drawn up a list of B-Corp Certified Brands on Shopify using Virtue to help reach their charitable giving and environmental goals
Dryrobe
Founded in 2010, dryrobe was created to help keep people warm and dry after outdoor activities. They're known for their innovative changing robes, designed to be worn over wetsuits or sweaty clothes for changing and staying comfortable in chilly weather. dryrobe offers these robes in various sizes for adults and kids, along with accessories to complement their outdoor gear.
An organisation dating back 200 years, the RNLI is a lifesaving charity on a mission to save lives at sea. They work directly by rescuing stranded sailors or supporting people impacted by floods. RNLI also work to promote educational content around water safety.
In 2022 dryrobe launched their partnership supporting the RNLI. As part of their B-Corp Certification, they continue to donate £1 from every sale to the lifesaving cause
Check out some causes to donate to
Secret Linen
Founded by two sisters, Secret Linen is a British company specializing in high-quality, sustainable bed linens, including duvet covers, sheets, pillowcases, and towels. Their mission to promote comfort while being kind to the planet has qualified them for B-Corp certification through their ethical production and charitable giving.
As part of their B-Corp certification, they use Virtue's store giving option to donate to the Sussex Wildlife Trust. Dedicated to protecting the rich natural heritage of Sussex, the Sussex Wildlife Trust works to conserve local wildlife and wild places for present and future generations. It manages over 30 nature reserves, engages in habitat restoration, and runs education programs aimed at fostering a deeper connection between people and nature.
Sutsu
Sutsu is a British brand focused on creating sustainable, high-quality clothing made from certified organic cotton and recycled materials. Established in 2004, the company emphasizes environmental responsibility through the use of eco-friendly materials and a commitment to minimizing waste with its "made to order" approach.
Using Virtue's store giving features, Sutsu ran a campaign donating to SeaTrees, an environmental initiative focused on restoring ocean ecosystems through the planting of mangrove trees, kelp forests, and coral reefs. The organization enables individuals and companies to contribute to various reforestation and marine conservation projects, with the goal of mitigating climate change and supporting coastal communities worldwide.
Check out some other causes to donate to
Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising app for eCommerce brands built on Shopify, WooCommerce and Magento. Choose from over 40,000 Causes!
Sprunki Clicker are characterized by their patience requirements. You may experience exponential development if you consistently check in and take advantage of perks. If you log in every day or at certain periods, you may receive incentives in some games.