The 7 Best Shopify Apps for Increasing Customer Loyalty

Increasing customer loyalty is essential for eCommerce businesses because loyal customers are more likely to make repeat purchases, refer new clients, and advocate for your brand. In fact, studies have shown that a mere 5% increase in customer retention can boost profits by 25% to 95%, while loyal customers can contribute up to 60–70% of a company’s revenue. A strong loyalty base not only drives recurring sales but also reduces marketing costs, making it a cornerstone of long-term business success.

Shopify apps for customer loyalty are designed to help businesses nurture and grow these valuable relationships. They enable brands to create customized rewards programs, personalized offers, and referral incentives—all of which have been proven to increase customer engagement by as much as 50%. These tools empower eCommerce stores to track customer behavior, reward frequent shoppers, and ultimately transform one-time buyers into lifelong advocates.

How Omnes Used Virtue to Increase Customer Loyalty

Omnes, a UK-based sustainable fashion brand, is known for creating affordable and responsibly-made womenswear. To strengthen their connection with eco-conscious consumers, Omnes partnered with Virtue Impact to embed charitable giving into their shopping experience.

Through Virtue, customers can choose to support environmental causes at checkout, aligning their purchases with their personal values. This has helped Omnes foster a deeper emotional bond with their audience, resulting in higher repeat purchase rates and stronger brand loyalty.

By making every transaction meaningful, Omnes has successfully turned purpose into a key driver of customer retention.

Top Shopify Apps for Increasing Customer Loyalty

1. Virtue Impact

Empower your store to support charitable causes while building loyalty.

Virtue Impact allows eCommerce brands to integrate charitable giving directly into their checkout process, creating a unique value proposition. By enabling customers to donate or contribute a portion of the proceeds to a cause they care about, brands can foster a sense of community and purpose. This emotional connection drives repeat purchases and enhances overall loyalty.

Key Features:

• Access to a network of over 60,000 vetted charities worldwide

• Options for store-level or customer-directed donations

• Real-time impact tracking and reporting

• Customizable donation prompts to match brand aesthetics

• Enhances trust by visibly supporting social causes

  
  

Shopify App Store Rating: ★ 5.0 out of 5 stars

Link to their Shopify app

2. Smile: Rewards & Loyalty

Create engaging loyalty programs that reward repeat purchases.

Smile: Rewards & Loyalty helps brands build comprehensive loyalty programs by offering points, rewards, and referral bonuses. An eCommerce brand can use Smile to incentivize repeat purchases by allowing customers to accumulate points with every order, which can later be redeemed for discounts or exclusive offers. This type of program not only encourages recurring business but also creates a sense of belonging among customers.

Key Features:

• Customizable rewards and referral programs

• Automated points tracking and redemption

• Integration with email marketing tools for targeted offers

• Detailed analytics to measure program success

  
  

Shopify App Store Rating: ★ 4.8 out of 5 stars

Check out some great causes to donate to

• 10 Best Healthcare Charities

• 10 Best Children's Charities

• 10 Best Homelessness Charities

• 10 Best Cancer Charities

• 10 Best Education Charities

3. LoyaltyLion

Boost retention with a data-driven loyalty platform.

LoyaltyLion is designed for eCommerce brands looking to deepen customer relationships through a personalized loyalty experience. By using LoyaltyLion, businesses can offer points for purchases, social shares, and other customer actions. This encourages customers to interact more with the brand and rewards them for every engagement, leading to increased customer retention and lifetime value.

Key Features:

• Flexible points system for diverse customer actions

• Customizable rewards tailored to your brand

• Integration with eCommerce and CRM platforms

• In-depth analytics and performance reports

Shopify App Store Rating: ★ 4.7 out of 5 stars

4. Yotpo Loyalty

Combine customer reviews and loyalty rewards for lasting engagement.

Yotpo Loyalty helps eCommerce brands by merging the power of customer reviews with a loyalty program. Brands can use Yotpo to reward customers for writing reviews, referring friends, or engaging with social content. This dual approach not only boosts customer retention but also enhances brand credibility through authentic feedback.

Key Features:

• Automated loyalty rewards for customer engagement

• Integration with review and UGC systems

• Customizable reward tiers and incentives

• Detailed tracking of customer interactions and rewards

Shopify App Store Rating: ★ 4.9 out of 5 stars

Check out some great causes to donate to

• 10 Best Wildlife Charities

• 10 Best Disaster Relief Charities

• 10 Best Human Rights Charities

• 10 Best Clean Water Charities

• 11 Best Environmental Charities

5. Bold Loyalty Points & Rewards

Drive repeat business with a flexible, easy-to-use loyalty solution.

Bold Loyalty Points & Rewards allows eCommerce stores to reward customers for every purchase and engagement. Brands can set up point-based systems where customers earn rewards for various actions, which can be redeemed for discounts or special offers. This approach turns everyday purchases into opportunities for further savings and enhanced loyalty.

Key Features:

• Fully customizable point accrual and redemption rules

• Integration with existing Shopify themes and checkout

• Automated reward notifications and tracking

• Advanced segmentation for personalized offers

  
  

Shopify App Store Rating: ★ 4.7 out of 5 stars

6. Marsello

Integrate loyalty with marketing automation for seamless engagement.

Marsello combines loyalty programs with marketing automation to help brands nurture long-term customer relationships. By tracking customer behavior and automating personalized communications, Marsello ensures that every interaction is tailored to increase loyalty. Brands can use this app to send targeted offers and reminders, making

each customer feel valued.

Key Features:

• Automated email and SMS marketing campaigns

• Detailed customer segmentation and behavior tracking

• Integrated rewards and loyalty program management

• Real-time analytics for campaign performance

  
  

Shopify App Store Rating: ★ 4.6 out of 5 stars

Check out some great causes to donate to

• 10 Best Refugee Charities

• 10 Best Sports Charities

• Best LGBTQ+ Charities

• 10 Best Animal Welfare Charities

• 10 Best Human Rights Charities

7. Rise.ai

Transform customer interactions into lasting loyalty with smart gift cards.

Rise.ai specializes in loyalty and gift card solutions that drive repeat business. By offering digital gift cards and personalized incentives, Rise.ai allows brands to convert one-time buyers into loyal customers. An eCommerce brand can implement Rise.ai to offer gift card rewards for referrals and repeat purchases, thereby increasing customer lifetime value and fostering a community of brand advocates.

Key Features:

• Automated gift card issuance and tracking

• Personalized rewards based on customer behavior

• Seamless integration with Shopify checkout

• Detailed analytics on customer engagement and redemption

Shopify App Store Rating: ★ 4.4 out of 5 stars

Increasing customer loyalty is not just about rewards—it’s about creating a connection with your customers that encourages them to return time and time again.

Whether you’re just starting out or looking to elevate your existing loyalty program, these Shopify apps offer a variety of features to help you build lasting relationships with your customers. Explore these tools to find the perfect fit for your business and start turning casual shoppers into lifelong brand advocates.

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Virtue Case Studies:

• B Corp Brands on Shopify

• Brands Supporting Breast Cancer Awareness Month

• Dryrobe X RNLI on Virtue

• Anatomē X LGBT on Virtue

• Stanley X Woodland Trust on Virtue

• Warmies X American Heart Association on Virtue

• KUVRD X Palestine on Virtue

For Brands:

• Does your business need a Commercial Participation Agreement (CPA) to support UK Charities?

• Black Friday Ideas - Stand Out by Giving Back

• Brand Values Guide with Examples

• Corporate Social Responsibility (CSR) Guide with Examples

• The Rise of Sustainable Fashion: Why Eco-Friendly Clothing is Here to Stay

• Cause Marketing With Social Impact

For Causes:

• Best Digital Fundraising Platforms and Charity CRMs

• How to Raise Charitable Donations from Companies?

• Retail Charity Fundraising Made Easy

Best eCommerce Charity Apps:

• 5+ Best Shopify Charity Donation Apps

• 7 Best Sustainable Shopify Apps

• Best Magento Charity Donation Extensions

• Best WooCommerce Charity Donation Plugins

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