5 Best Shopify Apps for Customer Round-Up Donations to Charity
- Virtue
- Apr 7
- 5 min read
Updated: Apr 8
In today’s socially conscious marketplace, giving back is no longer optional—it’s essential. Consumers want to support brands that stand for something meaningful. In fact, 77% of consumers are more likely to purchase from companies committed to making the world a better place, and 73% of millennials say they’re willing to spend more on sustainable brands. For eCommerce businesses, integrating charitable giving is not only a way to do good—it’s a proven strategy to build stronger customer loyalty and long-term trust.
One of the most effective ways to enable charitable giving on your online store is through customer round-up campaigns. These features allow shoppers to round their purchases up to the nearest dollar, with the difference going to a good cause. It's a simple, low-barrier method for customers to participate in giving, and studies show that when given the option, over 60% of online shoppers are willing to contribute a small amount at checkout when it supports a meaningful cause.
How Full Power Cacao Uses Virtue to Power Customer Round-Up Donations
Full Power Cacao is a mission-driven brand offering ceremonial-grade cacao sourced ethically from family farms. With a strong focus on wellness and environmental responsibility, the company partnered with Virtue Impact to bring their values full circle through commerce. Using Virtue’s customer round-up feature, Full Power Cacao gives customers the opportunity to round up their purchase totals at checkout, with all donations going toward reforestation efforts in cacao-growing regions.
This seamless integration not only amplifies their impact but has also deepened brand loyalty by allowing customers to be part of the mission with every order.
Top 5 Shopify Apps for Customer Round-Up Giving Campaigns
1. Virtue Impact
Turn every purchase into a force for good through round-ups and donations.
Virtue Impact enables Shopify stores to embed charitable giving directly into the shopping experience through direct customer donations, including customer round-ups, fixed donations, or percentage-based giving. eCommerce brands can choose specific causes to support or allow customers to select from a curated list of charities at checkout. It’s a flexible, powerful way to make social impact part of your brand DNA.
How to use Virtue for round-up donations:
Brands can activate round-up donations so that customers have the option to round their purchase to the nearest dollar at checkout. All donations are automatically sent to pre-vetted charities, and brands can showcase their collective impact through real-time dashboards and post-purchase updates.
Key Features:
Round-up, fixed-amount, and % of sale customer donation options
Access to 60,000+ global charities
Real-time impact reporting dashboards
Customizable checkout prompts and branding
Multi-currency and multi-region support
Shopify App Store Rating: ★ 5.0 out of 5 stars
Check out some great causes to donate to
2. ShoppingGives – Change Commerce
Enable seamless donation experiences at checkout with full compliance.
Change Commerce by ShoppingGives offers an end-to-end solution for eCommerce stores that want to incorporate giving into their customer journey. Brands can let customers round up their purchase total or select from a list of partner causes. It also provides robust tracking and compliance for U.S. based donations.
How to use ShoppingGives for round-up donations: Merchants can create campaigns where customers are invited to round up their order or make a small donation at checkout. The app handles donation distribution and provides real-time analytics on performance and giving impact.
Key Features:
Turnkey donation options, including round-ups and opt-in donations
Verified nonprofit partners
Impact tracking and reporting tools
Fully compliant with IRS charitable giving rules
Custom branding and white-label options
Shopify App Store Rating: ★ 4.8 out of 5 stars
3. Pledgeling – Give & Grow
Allow shoppers to support their favorite causes with easy donation tools.
Pledgeling’s Give & Grow app lets eCommerce brands give back with each transaction. It includes features like round-ups, percentage-of-sale donations, and real-time impact displays. It's especially effective for mission-aligned brands looking to integrate purpose into the checkout flow.
How to use Pledgeling for round-up donations: Stores can use Give & Grow to add round-up options on product pages or during checkout. Customers can see the cause they’re supporting and track collective progress with real-time widgets and banners.
Key Features:
Real-time donation tracking and displays
Round-up and fixed-amount donation options
100% pass-through of donations to nonprofits
Access to a database of IRS-verified nonprofits
Seamless integration into storefront design
Shopify App Store Rating: ★ 4.7 out of 5 stars
Check out some great causes to donate to
4. DailyKarma – Shop for Good
Integrate giving campaigns into product sales, checkout, or round-ups.
Shop for Good by DailyKarma lets businesses turn any product or transaction into a charitable opportunity. Brands can offer round-up donations, product-linked giving, or campaign-based promotions, all while tracking engagement and impact.
How to use Shop for Good for round-up donations: With just a few clicks, merchants can enable round-up donations at checkout. Customers can contribute a few extra cents or dollars to causes that align with the brand’s values. Campaigns can be adjusted seasonally or for specific initiatives.
Key Features:
Round-up, cause-marketing, and buy-to-give campaign options
Detailed analytics and donor behavior insights
Works with thousands of verified charities
Custom messaging and branding tools
No developer required for setup
Shopify App Store Rating: ★ 4.5 out of 5 stars
5. Easy Donation by Zestard
Add donation widgets anywhere in your Shopify store.
Easy Donation allows Shopify stores to add standalone donation options throughout the site, including round-ups at checkout. While it’s more focused on donation flexibility than impact tracking, it’s a great lightweight option for businesses just starting out with charitable giving.
How to use Easy Donation for round-up donations :Store owners can configure donation widgets and set up optional round-ups on product pages, cart, or checkout. You can manually select which nonprofit to support and adjust the donation messaging to reflect seasonal or promotional campaigns.
Key Features:
Custom donation amounts and messaging
Multi-location donation widgets
Works with a single or multiple charities
Simple and fast to implement
No-code integration
Shopify App Store Rating: ★ 4.3 out of 5 stars
Check out some great causes to donate to
Final Thoughts
Adding customer round-ups to your checkout process is a powerful yet simple way to give back and grow your brand’s impact. Whether you’re an established business or just starting your eCommerce journey, these Shopify apps make it easy to connect your brand with causes that matter. Not only will you be contributing to a better world—but you’ll also be building stronger relationships with customers who care about making a difference.
Support Causes from sales with store and checkout donations. Virtue is an easy to set up fundraising app for eCommerce brands built on Shopify, WooCommerce and Magento. Choose from over 40,000 Causes!
Comentários