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Customer Loyalty: Donations Or Discounts?
Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom
Westen MacIntosh
May 9, 20222 min read

Cause Marketing With Social Impact
Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good
Westen MacIntosh
May 7, 20222 min read

Kitchen Provisions - Impact, Steel, and Sex Appeal?
Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions
Westen MacIntosh
Mar 30, 20223 min read

Overtone Brewing - Supporting Ukraine With Craft Beer
When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A
Westen MacIntosh
Mar 27, 20223 min read

How To Pick the Right Cause for Your eCommerce Store?
With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?
Sargam Marwah
Mar 23, 20224 min read

70% of Millennial Consumers Like Giving to Causes at Checkout
The majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...
Westen MacIntosh
Nov 17, 20212 min read


One Water X Pledger Customer Donation App
Pledger's new customer donation app allows online stores like One Water to donate to charity with post-purchase donations
Westen MacIntosh
Oct 26, 20212 min read


Get the Most out of Virtue - For Retailers
Many of you will already have some great marketing and optimization strategies, but if you need some ideas this post is here to help you get
Pledger
Sep 24, 20213 min read
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